Paid search campaigns that reach the right towns and track every enquiry
Google Ads in Kalgoorlie can put your business at the top of the results today, without waiting months for SEO. I set up and manage campaigns that target the towns you actually service and show you exactly which ads bring in work.
Location targeting matters more out here
The Goldfields covers a huge area. A Kalgoorlie air conditioning business might happily service Boulder and Kambalda but not want calls from Leonora. A Coolgardie business might want Kalgoorlie traffic but not Esperance. Google Ads lets you choose. Getting it right saves a lot of wasted money.
I set location targeting by town and radius. I also change the default setting so ads only show to people who are in or regularly in your area. Without that change, Google will happily show your ads to someone in Melbourne who once searched for a Kalgoorlie motel.
For mining suppliers the picture is different. Buyers may sit in Perth offices or on remote sites. Those campaigns target the search terms and the industries rather than just a postcode, with location settings to match.
The habits that stop Google wasting your budget
I block searches that will never turn into work, like jobs, free, DIY and training. These lists grow every month as the search data comes in.
Every phone call from an ad and every form sent from your website is recorded, so you see the cost of each real enquiry.
Ads can run during your working hours only. They can also lean harder on the times your phone actually gets answered.
Ads point to the page that matches the search, not your homepage. That lifts conversions and lowers the cost per click.
Accommodation and hospitality campaigns can be lifted around Diggers and Dealers and the Racing Round, then eased back afterwards.
I read the search terms report, cut what is not working and put more behind what is. You get a short report explaining it all.
Management fees per month including GST
These fees cover my time setting up and running your campaigns. Your ad spend is paid directly to Google on your own account, so you always own the account and the data.
$198
a month
Ad budget up to $600 a month
Most popular
$396
a month
Ad budget up to $2000 a month
$682
a month
Ad budget up to $10000 a month
$1980
a month
Ad budget up to $50000 a month
Prices in AUD including GST. Ad spend is paid to Google separately. Takeover fees apply when I rebuild an existing account.
An honest answer depends on your situation
Google Ads are quick. Once a campaign is approved your ads can show the same day. That makes them ideal for a new business, a seasonal push or a service you want to fill quickly. The downside is that the moment you stop paying, the clicks stop too.
SEO is slow to start but keeps working. Rankings you earn do not disappear when the monthly bill stops. For most Kalgoorlie-Boulder businesses, the best mix is ads at the start while local SEO builds, then trimming ad spend back once organic traffic picks up.
If your website is not ready for paid traffic, fix that first. Paying for clicks that land on a slow or confusing page is the quickest way to burn money. A website and SEO package covers the groundwork.
What happens in the first fortnight
1
A phone or video call about your services, towns, budget and what a good enquiry looks like for you.
2
Keyword and competitor research for your trade across Kalgoorlie-Boulder and the towns you cover.
3
Campaigns, ads, location settings, negative keywords and conversion tracking all set up on your own account.
4
Ads go live and I watch them closely for the first weeks, adjusting bids and keywords as data comes in.
For businesses in Kalgoorlie-Boulder and nearby towns
Have a question that isn’t covered here? Call or send a message and I’ll get back to you within one business day.
Website Design Kalgoorlie-Boulder manages Google Ads for businesses in Kalgoorlie, Boulder and across the Goldfields. Nick sets up campaigns on your own account, targets the towns you service and tracks every call and form. Management starts at $198 a month, with ad spend paid to Google separately.
A Kalgoorlie business typically spends between $600 and $2000 a month on Google Ads to start, depending on the trade and how competitive the searches are. Small local trades can do well at the lower end. The first month of data shows what an enquiry really costs.
Google Ads can target Boulder and Kambalda while excluding other towns by setting each location or a radius in the campaign. I also change the default presence setting so ads only show to people physically in or regularly in those places, which avoids wasted clicks from elsewhere.
Google Ads can be worth it for mining suppliers in the Goldfields when campaigns target specific products, services and part searches rather than broad terms. B2B clicks often cost more, but one contract can cover months of spend. Careful negative keywords keep job seekers out. See mining services SEO too.
Website Design Kalgoorlie-Boulder never owns your Google Ads account. Nick sets campaigns up in an account in your name with your payment details. He is then added as a manager. If you stop management, you keep the account, the campaigns and all the history.
I can take over an existing Google Ads account for a Kalgoorlie business. I review the current campaigns first, then rebuild what is not working. An optional takeover fee applies on the Essentials, Business and Advanced plans. It covers the extra setup time and the audit of the old account.
Google Ads usually bring in the first enquiries for a Kalgoorlie-Boulder business within days of going live, once the campaign is approved. The first month is about learning which keywords convert, so costs per enquiry tend to fall in months two and three as I refine the campaign.
Tell me your trade, the towns you cover and your budget. I’ll explain which plan fits and what you could expect.
