A fresh rebuild for Goldfields sites that are slow, dated or impossible to edit
A website redesign in Kalgoorlie is usually overdue long before anyone admits it. If your site was built years ago, looks odd on a phone or nobody remembers the login, I can rebuild it in WordPress and keep the search rankings you have already earned.
If two or more sound familiar, it is time
Some sites just need a tidy up. Others have reached the end of the road. These are the warning signs I look for.
Text too small, buttons too close together, menus that will not open. Most of your visitors see this version.
Big images, old plugins and cheap hosting add up. On mobile data out past Coolgardie, slow sites lose people quickly.
The person who built it moved on and nobody has the login. Or the builder is so awkward that changing a phone number takes an hour.
You stopped doing some jobs and added others. The site still lists the old ones and misses the new ones.
Old WordPress, old plugins and no backups is an open door for hackers.
Your phone used to ring from the site and now it does not. Often the site is part of the reason.
A redesign should never cost you the rankings you have
The biggest risk with any redesign is losing your spot on Google. It happens when page addresses change and nobody sets up redirects. It also happens when good content gets cut because it did not fit the new look.
Before I change anything I take an inventory of the old site. Every page, every address, the pages that bring in traffic and the searches they rank for. Then I map each old page to its new home and set up redirects so Google and anyone with an old bookmark land in the right spot.
Pages that are doing well keep their content, usually rewritten and improved rather than thrown out. Pages doing nothing get merged or dropped. The result is a cleaner site that holds its ground in search and often climbs once the speed and structure improve.
Get your site onto a platform you actually own
A lot of Goldfields businesses started on Wix, Squarespace, GoDaddy Website Builder or a site bundled with a phone directory listing. These work until they do not. Monthly fees creep up, design options are limited and you cannot take the site with you when you leave.
I move these sites onto WordPress, where you own everything and can host it wherever you like. The content comes across, the look gets a refresh and you stop paying platform fees for features you never use.
If your old site was built in WordPress but has become a mess of plugins and page builders stacked on top of each other, a clean rebuild is often quicker and cheaper than trying to fix it piece by piece.
Three levels of redesign
Not every site needs knocking down. I will tell you which option makes sense after a look at what you have.
Quick turnaround
New colours, fonts, photos and tightened copy on your existing WordPress site. Good when the bones are fine but the look is tired.
Most common
A fresh WordPress build using your existing content as a starting point. Priced on the same packages as a new site, from $880.
Full rethink
New page structure, new copy and new design for businesses that have changed direction since the old site went up.
A redesign is a chance to speak to the people who actually call
Many older sites were written for anyone, anywhere. A Kalgoorlie diesel workshop site that never mentions Kalgoorlie. A cleaning business that does not say it covers Boulder and South Kalgoorlie. Google has nothing to go on.
When I redesign a site I make the location clear. Which suburbs and towns you cover. If you go out to sites near Kambalda or Leonora. If you handle mine site contracts, residential jobs or both. That detail helps Google and helps the person deciding which number to call.
It is also a chance to sort out the details that frustrate customers. Opening hours that suit shift workers. Clear call out areas. A quick quote form instead of a phone number that rings out.
Common worries before a rebuild
Have a question that isn’t covered here? Call or send a message and I’ll get back to you within one business day.
A website redesign in Kalgoorlie should not hurt your Google rankings if old page addresses are redirected and good content is kept. Rankings usually drop when pages vanish without redirects. Nick maps every old page to its new address before launch and checks Google Search Console afterwards to catch any problems early.
Redesigning a website in Kalgoorlie-Boulder costs the same as a new build through Website Design Kalgoorlie-Boulder, starting at $880 for a single page and $2200 for a complete site. Nick reuses existing content where it works, which can save time on the words. A first year of WordPress maintenance is included.
Nick at Website Design Kalgoorlie-Boulder redesigns old websites for Goldfields businesses, including sites built on Wix, Squarespace and outdated WordPress themes. He rebuilds them in WordPress with Elementor so the owner can edit them easily. Work is done by phone, email and video call. See the contact page to arrange a look at your site.
A Wix site can be moved to WordPress by copying the text, images and page structure into a new WordPress build. Wix does not offer a direct export, so the design is recreated rather than transferred. The upside is a faster site that you own outright with no ongoing platform fee.
A website redesign for a business in Boulder usually takes two to four weeks, about the same as a new build. Sites with lots of pages or products take longer because each one needs mapping and checking. The old site stays live the whole time, so there is no downtime for customers.
Fixing problems makes sense when a site is on WordPress, reasonably modern and mostly works. A full redesign is better when the site is on an old builder, looks broken on phones or has years of patched plugins. A short review of the site usually makes the right choice obvious.
New photos are not essential for a website redesign in the Goldfields, but recent shots of your work, vehicles and team make a real difference. Old photos can be reused if they are sharp enough. Most phones now take photos that look great on a website with a bit of cropping.
I will take a look and tell you honestly if it needs a refresh, a rebuild or a full replacement.
