Websites for labour hire and recruitment that work for candidates and clients
A labour hire business has two sets of customers and both are searching. SEO for labour hire in Kalgoorlie brings in workers looking for their next roster and the companies that need people on site next week.
Candidates and clients want very different things
Candidates come in huge numbers and mostly on phones. They are trade assistants, operators, fitters, cleaners, drivers and admin staff. Many are on a FIFO or DIDO roster or want to get onto one. They search for jobs by role and place, like dump truck operator Kalgoorlie or trade assistant jobs Goldfields. They expect to apply in a couple of minutes.
Clients come in small numbers and usually on a laptop. They are site supervisors, project managers and business owners who need reliable people quickly. They search for labour hire Kalgoorlie, shutdown crews WA or mining recruitment Goldfields. They care about how you screen workers, how fast you can fill a role and if your people turn up inducted and ready.
A good labour hire website splits early. A clear button for people looking for work and another for businesses looking for staff. After that, each side has its own pages, its own language and its own calls to action.
Build the site around both journeys
Current roles with the title, location, roster, pay range where possible and a quick way to apply on a phone.
A simple form to join your pool, with resume upload and the tickets and licences they hold.
Which tickets and inductions candidates usually need plus where they can get them. This content ranks well.
Temporary, permanent, shutdown and project labour, each explained with the roles you commonly supply.
Your process for checking experience, references, medicals and drug and alcohol testing, explained in plain words.
Mining, construction, transport, hospitality and more, with notes on the types of roles you fill.
Job boards are not the only place candidates look
Many agencies rely only on paid job boards. Those boards work, but every ad costs money and the candidate data sits on someone else’s platform. Job pages on your own website, written properly and marked up with job posting schema, can show in Google’s job search results and in AI answers when someone asks where to find work in the Goldfields.
Each job page should have its own address on your site, a clear title, the location, the roster and the key requirements. When a role is filled, the page should be closed off properly so Google stops showing it. I set up WordPress so your team can post and close roles without calling a developer.
Location pages help as well. Candidates search for jobs in Kalgoorlie, Kambalda, Leonora and Laverton separately. A short page for each area you supply, listing typical roles and linking to current jobs, gives you more ways to be found.
The bit of SEO that grows revenue
Candidate searches bring in volume. Client searches bring in contracts. For the client side, I focus on service pages for each type of labour you supply and industry pages that speak to mining, construction and transport buyers. Content about how you handle urgent requests, shutdowns and compliance gives buyers confidence and answers the questions they put into Google.
This side often benefits from Google Ads too. A small campaign targeting labour hire and recruitment searches in the Goldfields puts you in front of buyers while your organic rankings grow. For ongoing growth, the Growth or Premium SEO plans add new content and citations every month.
From plan to live job board
1
I map the candidate side and the client side so each audience gets a clear path from the homepage.
2
Job posts are built in WordPress with the right fields and schema, so your team can add and close roles easily.
3
Service, industry and screening pages are written to answer the questions site managers ask.
4
Google Business Profile, analytics and local SEO work start bringing in both candidates and clients.
Common questions from Goldfields recruiters
Have a question that isn’t covered here? Call or send a message and I’ll get back to you within one business day.
Websites for labour hire companies in Kalgoorlie are built by Nick at Website Design Kalgoorlie-Boulder. Nick creates WordPress sites with separate candidate and client sections, job listings your team can manage and candidate registration forms. Recruitment sites with job boards usually suit the Advanced Website from $3300 including GST.
SEO for recruitment agencies in the Goldfields is provided by Nick at Website Design Kalgoorlie-Boulder. He works on job page structure, job posting schema, location pages for towns like Kambalda and Leonora and service pages that attract employers. Plans start at $279 a month, month to month, with no lock in.
Job ads on your own website can show in Google job search for Kalgoorlie when each role has its own page and uses job posting schema markup. The page needs a clear title, location, employment type and posting date. Expired roles should be removed or marked closed so Google keeps trusting your listings.
FIFO workers searching for jobs in the Goldfields usually type the role plus a place or roster, such as fitter FIFO Kalgoorlie or operator jobs Goldfields. Most search on a phone during time off. Job pages that load fast, show the roster and pay clearly and let people apply in a few taps tend to get far more applications.
A labour hire business in Kalgoorlie-Boulder should have separate pages for employers because clients search with different words and want different information from candidates. Employer pages can explain labour types, screening, compliance and response times. Keeping them apart from the job listings helps both audiences find what they need quickly.
Google Ads can be worth it for recruitment agencies in Kalgoorlie when aimed at employers searching for labour hire, since one new client account can be valuable. Ads for candidates are usually less needed because job pages and job boards already bring in applicants. Management on the Basic plan starts at $198 a month plus ad spend.
Tell me how your agency works and where your gaps are. I will show you how a website and search plan could bring in more of both.
